Sr. Marketing Specialist
Employment Type: Full-Time
Industry: Advertising/Marketing/Public Relations
Acumen Solutions drives excellence - not only in our performance, but also in the results we deliver for our clients. We are a global cloud consultancy combining the insight of our strategists, the vision of our innovators, and the ingenuity of our engineers to achieve extraordinary impact. The Fortune 500 trust us to build solutions focused on growing revenue and profits by amplifying competitive advantage and strengthening customer relationships. Our groundbreaking solutions in the public sector streamline operations and improve productivity. We apply this same focus on excellence to our unparalleled social responsibility program, generating sustainable impact across our local communities. Engage with us at www.acumensolutions.com or on Twitter @AcumenSolutions.
We are looking to grow our team and currently have an opening for a Senior Marketing Specialist in our McLean, VA location.
We are currently seeking a Senior Marketing Specialist to help manage ongoing marketing initiatives, including campaigns, web marketing, social media, event coordination, market analysis and research. Candidate must have strong communication skills, be creative, organized and detail oriented, with the ability to multi-task and a desire to learn about technology solutions. Strong writing/editing and/or graphic design skills are a plus. The Senior Marketing Specialist will work with the Marketing Manager to market solutions/client success by tracking sales data; updating/maintaining solution/client materials inventory; planning meetings and conferences; maintaining databases; preparing reports and tracking ongoing partnership requirements.
Specific Duties Provides social media strategy support to include Twitter, Facebook and LinkedIn campaigns, and media accounts including Facebook You Tube, Flickr, Twitter, etc. Should have proven results managing social media growth and expansion. Supports digital marketing related to campaigns, SEO and graphic design. Plans meetings and conferences by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating follow-up activities to include lead tracking and generating email distribution lists. Creates, designs and produces promotional and marketing collateral, to include website, sales brochures, company informational handouts, etc. for all avenues of the organization; Keeps these materials ready by coordinating requirements with 3rd party UI/UX firms; inventorying stock; placing orders; verifying receipt. Research new marketing opportunities. Support marketing campaigns with direct mail, follow up and list maintenance. Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests. Ability to see the “big picture” and make sure the goals are aligned well with company goals. Not afraid to make recommendations for a better approach. Ability to understand dependencies, risks and timelines. Strong ability to rapidly re-prioritize and multi-task while delivering against key goals. Support the development and execution of marketing plans, materials, initiatives, promotions and communications i.e. client events, email/direct mail campaigns and client/alumni/internal communications. Support ROI efforts to evaluate success against targets on an ongoing basis; make recommendations for improvements in campaign strategy based on metrics. Ability to work effectively in a dynamic, customer-focused environment, showing professional maturity and business savvy. Report on business results from marketing activities including events, emails, client care programs, etc. Track client contact activities and compare to business opportunities to determine best return on investment from various marketing programs. Make recommendations for new website content, new market research, improved processes.
Desired Skills and Experience Bachelor’s degree in Marketing, Business or related field 3-5+ years’ professional experience Authorized to work for any U.S. employer. Have strong knowledge of marketing principles and social media platforms. Have excellent organization and planning skills, able to set priorities and accomplish tasks; ability to juggle multiple projects simultaneously and work efficiently under deadlines. Have strong project management skills; Look for a self-starter who understands exactly what a project is all about from the outset, and how to complete it quickly and effectively. Ability to think strategically about marketing for the company and create an active plan for seeking future business opportunities Ability to effectively communicate with individuals and groups, internal and external, about their needs and asks the right questions to understand essential requirements. Communicates effectively both verbally and in writing. A writing sample (either marketing copy or formal correspondence) must be presented at time of interview. Ability to write clearly and concisely about a wide variety of topics, including industries, cloud technology and professional services. Skilled in Adobe Creative Suite and general image and content creation. Preferred skills include experience with Salesforce.com and/or Pardot, or similar CRM/Marketing Automation platforms.
Acumen Solutions offers the opportunity for growth and advancement, as well as a competitive base salary, annual performance based incentives, medical benefits & 401k.
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