Email Marketing Coordinator
Employment Type: Full-Time
Industry: Advertising/Marketing/Public Relations
1. Email Marketing
Run email marketing campaigns end-to-end, including planning, creative development, backend set-up, deployment, and performance analysis across all company brands. Act as primary point of contact for email marketing to internal stakeholders. For each campaign, understand goals, document requirements, help with asset development, execute and provide performance metrics Be aware of larger Digital Marketing initiatives and take holistic approach to campaign management, ensuring alignment with Integrated Digital Marketing campaigns and cohesive marketing communications across channels Help manage and maintain Email Marketing Master Calendar Work with creative agencies and internal teams on developing compelling email marketing communications, including templates and landing pages Write & optimize email HTML to ensure good rendering across email clients; assist in writing & editing email copy. Ensure clear UX and design consistency within brand guidelines Understand data structure and list segmentation within the email marketing platform (Oracle Eloqua) Measure effectiveness of email marketing campaigns against major KPIs; prepare comprehensive reports and analysis. Present data to key stakeholders
Local Digital Marketing Support Listen, consult and document local marketing digital campaign needs. Act as liaison from web team to local marketing teams Working with greater web team develop end-to-end campaigns/programs to enact local markets’ digital media campaign vision/growth Draft/develop writing, campaign forms, supporting graphics/layouts to execute local market digital and email campaigns - working with web team Make connections across: local campaigns, e-newsletter articles, landing pages and weekly editorial to ensure local efforts are fully supported Support campaign end-to-end; beyond copy & creative, assist with legal rules, documentation, fulfillment and reporting
National Digital Marketing Support Working with web team, corporate marketing and agencies support brand-wide social media campaigns for B2C and B2B engagement efforts Make layout modifications and basic image editing, in support of campaigns, as necessary Manage local promotions, events & local content – end to end. Working with web team, support day-to-day content development including writing blurbs/teaser, drafting web page copy and gathering image & video assets.
Vendor/Agency Management . Work with digital marketing vendors to implement and help support various local market digital campaign initiatives, including but not limited to: Email marketing templates Creative design, landing pages and microsites Social Media campaigns support Mobile campaigns support and analysis
Asset Management, Reporting & Analytics Prepare reporting for local promotional media campaigns’ performance. Prepare monthly reporting – top channels. Participate in ad hoc campaign performance analysis.
REQUIREMENTS Bachelor's degree is required, with Major in Marketing Communications, Digital Marketing, or Integrated Marketing 2-4 yrs. of Digital Marketing experience, including at least 1yr. of Email Marketing production and execution. Must have strong HTML coding skills (Adobe Dreamweaver). Command of Email coding best practices. Basic image editing skills are required (Adobe Photoshop, InDesign, Illustrator) Basic video editing skills are a plus. Knowledge of and experience with IA/UX & web design principles.
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