Digital Marketing Manager

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

Job Details


Founded in 1936, the National Wildlife Federation (NWF or Federation) is America's largest and most trusted grassroots conservation organization with 52 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all stripes. The Federation's mission is to unite all Americans to ensure wildlife thrive in our rapidly changing world through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change.

To support our mission, we are seeking an innovative Digital Marketing Manager to join our Publications marketing team in Reston, VA. Our team utilizes all media to acquire and retain subscribers to our children’s publications and to convert them into life-long members of the National Wildlife Federation, devoted to helping wildlife thrive in a rapidly changing world.

The right candidate will have experience in all media and bring a passion for learning and achieving in an open, collaborative workplace. You will be a self-starter, able to work independently and within a team to accomplish multiple projects under budget and ahead of schedule. You will be responsible for managing the online marketing for National Wildlife Federation's children’s publications including the implementation of circulation marketing strategy, tactics, scheduling, and coordinating the design process across multi-channel vendors.

In this role you will:

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and display advertising campaigns
  • Design, build and maintain our sponsored social media campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against budget and projections
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Create and track online marketing budget and track and reproject expenses
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure acquisition and conversion tests
  • Collaborate with internal teams and outside vendors to create landing pages and order pages to optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with our fulfillment partner, agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  •  Qualifications :

  • BS degree in marketing or a related field
  • Proven work experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns
  • Experience in optimizing landing pages, order pages and user funnels
  • Experience with A/B testing
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in managing and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Travel Requirements:

    There may be some travel (approx. 5%) involved in this role.

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