Director, Digital Strategy

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

Job Category


Job Details

Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. The company was founded on three disruptive ideas: a new technology model in cloud computing, a pay-as-you-go business model, and a new integrated corporate philanthropy model. These founding principles have taken our company to great heights, including being named one of Forbes’s “World’s Most Innovative Company” five years in a row and one of Fortune’s “100 Best Companies to Work For” eight years in a row. We are the fastest growing of the top 10 enterprise software companies, and this level of growth equals incredible opportunities to grow a career at Salesforce. Together, with our whole Ohana (Hawaiian for 'family') made up of our employees, customers, partners and communities, we are working to improve the state of the world.


This individual will help establish trusted relationships with government executives to drive top-down agency-wide enterprise and strategic sales. Trust and credibility are immediately validated by co-creating and executing a strategic digital transformation plan. Additionally, this individual will provide strategic coaching and assistance to Area Vice President (AVP), Regional Vice Presidents (RVP) and Account Executives (AE) based on domain intelligence, customer-centered thinking, government IT legislation and policy, technical and data architecture, and best-practice cloud strategies. This involves collaborating with Sales and all other support functions to execute against the primary focus of creating and closing revenue to over-achieve on company quota objectives.

Your Impact:

The Digital Strategist is responsible for:

  • Help guide Salesforce customers through our digital transformation consulting methodology to 1) elevate the conversation to platforms and away from systems, and 2) provide deliverables, and trusted advisory services to overcome culture, business, technology, and political barriers to digital transformation.
  • Triaging strategy requests and categorizing accounts systematically to ensure the correct resources and being leveraged against the highest priority targets.
  • This individual is creative and able to work independently. They possess the ability to be proactive in engaging with others. To provide vision and continual enhancements to the program; excellent communication skills, ability to work in a dynamic virtual environment and have a broad range of technical, business, and interpersonal skills.
  • This individual will be in an enhanced role within the Digital Strategy organization and work with key stakeholders to incorporate on-going best practices into the sales process.
  • Gain market / Agency Account relevance and value by engaging net new Executive Federal Customers in their challenges while driving digital innovations and service improvement across Agency missions.
  • Emphasis will be on engaging Agency Executive owners on a weekly basis and leveraging speaking engagements as a means of effectively inspiring customers to transform. 
  • Work with AVP/RVP to target strategic new accounts based on relevance and upside.
  • Drive strategic messaging for the sales team in alignment with Federal Civilian Agency specific initiatives supporting enterprise messaging / adoption. Emphasis on the incorporating the voice of the customer in support of the following Federal specific initiatives: FITARA, Category Management, Legacy IT Systems Modernization, Centers of Excellence and Agency-wide Application Governance / Agile Development, Cloud Strategy, Application Modernization/Strategy, Application/Portfolio Rationalization, Cloud Policy, CPIC, A&A/ATO/FedRAMP/RMF
  • Create standard Investment Proposals to efficiently capture customer value and clear next steps for Agency procurement. Emphasis will be placed on specific language / relevance to the Federal Customer and repeatability across Agencies.
  • Required Skills and Experience:

  • 10+ years of experience in a federal government consulting or pre-sales environment.
  • Public Sector experience in one of the following verticals: Federal Civilian, State & Local, Department of Defense
  • Experience with consulting organizations and knowledge of their business model.
  • Understanding and experience using technology to transform business processes.
  • Works closely with other support functions from Industries, CSG, Marketing, BD, Alliances, and Solution Engineering to strategically deploy an orchestration of value-add services
  • Help strategic executive customers understand, define, plan and execute on technology transformation programs. This includes supporting the discovery, evaluation, prioritization, migration, and operation of cloud transformation initiatives.
  • Experience establishing new IT operating models poised for delivering better value-added services to customers and to evolve current processes and culture.
  • Experience assessing application portfolios and mission capabilities
  • Experience qualifying critical transformation variables to establish prioritization and alignment to most appropriate cloud migration pathway
  • Experience documenting enterprise business case complete with functional & technical fit, financial impact, risk mitigation, strategic sourcing plans, compliance requirements (including security), and scalable agile execution.
  • Effective and comfortable working in a virtual/home office setting
  • Self-motivated
  • Knowledge of PaaS/SaaS market positioning, knowledge of CRM, Contact Center, Sales Automation and related Customer Service trends and technologies are helpful.
  • Accommodations - If you require assistance due to a disability applying for open positions please contact the.

    Posting Statement and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. and do not accept unsolicited headhunter and agency resumes. and will not pay fees to any third-party agency or company that does not have a signed agreement with or

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